Hi, my name is Neely. I’m a highly analytical, data-driven marketer passionate about finding unique ways to grow and engage key audiences.
I believe that marketing should be revenue-driven. And, I build the systems, alignment and strategies to support long-term growth.
Using innovative technology solutions to drive the highest return, I enjoy solving complex problems and developing new systems to maximize efficiency. I am a strong leader who thrives in a fast-paced environment.
Specializations
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Demand Generation
From end-to-end lifecycle campaigns to multi-channel fundraising initiatives to targeted account-based marketing efforts, I build marketing strategies that are revenue-driven.
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Multi-Channel Marketing Strategy & Planning
I specialize in creating long-term engagement and growth strategies that target audiences based on their personas and intent data.
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Marketing Technologies & CRM's
From integrating online learning courses to delivering the right content at the right time to a specific audience to keeping everyone in the organization on the same page, I build marketing systems that eliminate silos and prioritize audience experience and personalization.
Dwolla
2022 – Current
I am responsible for launching and measuring the impact of a full-funnel Account Based Marketing program including:
SEO and SEM strategies
Targeted Display and Retargeting ads
Outbound sales and marketing process
Segmented and personalized sales sequence
Full funnel technology stack implementation: 6sense, HubSpot, Salesforce, LinkedIn Sales Navigator, Bizible
NeelyConway.com
2022 – Current
I build marketing and campaign strategies that are revenue-driven and scalable for the future, including:
Go-to-market positioning, messaging and branding
Streamlined and integrated marketing technologies stack
Cross-departmental workflows and processes to support the entire organization and eliminate silos
B2B marketing strategies, including targeted account based marketing to increase pipeline deal size and velocity
Cross-channel growth strategies to increase brand awareness and customer engagement
As the Director of Engagement, I developed and drove integrated digital marketing campaign strategies to cultivate, grow and nurture animal welfare professionals across the United States. We expanded our audience by 15% through these cross-channel strategies and improved our audience engagement by 75%.
ASPCA - Director of Engagement
2018 – 2022
PGi - Manager of Sales Enablement
2013–2016
As the Manager of Sales Enablement, I created the strategy for and maintained our sales enablement program, including producing marketing content, product trainings, and competitive content, serving over 400 sales representatives.